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广东铝合金门窗厂家行业目前出现哪两大困局?

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行业新闻

2019-10-16 16:06:18

来源:德鼎圣铝材有限公司

      随着广东铝合金门窗厂家行业的竞争越演越烈,低价竞争相当普遍,使得整个行业都面临着价格下行的压力。一面是成本上升的压力,一面是价格带来困局。而同质化就像泥沼中长出的水草,牵着着行业前进的不发。广东铝合金门窗厂家行业的未来走向,如雾里看花,让人琢磨不透。
  一、同质化困扰难题
  其实行业在产品的同质化异常严重,很多企业除了低价竞争外别无他途。目前市场上的产品,如果没有事先告知,很难对某一刻产品来自哪个品牌做出正确判断,市面上的产品大都类似。清一色的“网红”设计。产品的同质化,自然伴随着某些企业开启低价竞争策略。
  企业的价格策略并不是那么简单,价格战不意味着就是低价。从经济学角度来看,产品的价格弹性变动是由供需双方决定的,当产品价格下降,自然会带来需求上升,这就说明产品的价格具有弹性。通俗而言,就是产品减价销售马上就上去了,减价才有价值。通常情况下,行业喜欢走低价格路线,大多基本集中在中小企业,根本谈不上有行业品牌高度,只是想通过激化价格战来推进销量上升。对甚至整个行业而言,贸然发动价格战,就算经销商要买账,可消费者是否买账还是“未知数”。
  二、经济市场
  如今自由竞争(行业无寡头)市场的价格,不是由某个企业能够决定,双方都在“博弈”。你降别人自然会降,导致需求量并没有改变,只是把行业的整体价格拉低罢了。譬如酒业是个高度竞争的行业,其就该有“开瓶费”例子,“开瓶费”简单而言是对服务员的“隐性贿赂”,刚开始推出的时候作用明了,服务员都会对你的态度和热情“不一般”,然而如果别家也开始有呢?这就如同产品减价的道理一样,然后会导致行业进入恶性竞争的循环当中。
  价格战有低价和高价两种类型,有企业采用高价策略取胜,但一讲到“价格战”自然会想起低价策略,甚至会觉得这是“价格屠夫”的体现。其实,行业里资金链断裂、产品大批次出现质量问题等企业都喜欢玩低价,以牺牲利润为代价获取营业额的增长。当企业利润下降,则相当于在研发、技术、改造、营销、管理等领域减少,致使企业发展后劲不足。
  很多人都在谈整合资源、跨界思维等问题,其实任何事情都是有代价的,不是一个低价就可以解决问题,一切没有利润的整合都是扯淡的。

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